Last updated: July 22, 2026
Privacy Policy
The short version: we do not sell personal data, we do not run advertising, and our products are designed to compute on your device wherever possible. This page explains what little we do collect and why.
1. Who we are
Truestep Solutions ("we", "us") is an independent product studio based in India that builds consumer software, including the Apex Health: Recovery Coach app for iPhone and Apple Watch. This policy covers this website, truestepsolutions.in, and our general practices. Individual products may have their own privacy policies, which are presented inside the product and take precedence for that product.
2. What we collect on this website
- No advertising pixels. This website carries no advertising trackers, and we do not use anything on this site to target ads at you anywhere.
- Cookieless analytics, always on. We use GoatCounter, a privacy focused analytics service, to count page views. It does not use cookies, does not track you across sites, and does not collect personal data beyond what a normal web request contains. Because it stores nothing on your device, it runs for every visitor.
- Google Analytics, only if you allow it. We also use Google Analytics to understand how people move through the site. It stores a cookie on your device so that repeat visits can be told apart, so we ask first. Until you choose, it is loaded in a consent denied state and sets no cookies and no identifiers. If you decline, it stays that way. You can change your answer at any time from cookie preferences. We never use it for advertising, and we have advertising features and ad data sharing switched off.
- Email you send us. If you contact hello@truestepsolutions.in, we receive your email address and whatever you write. We use it only to reply and keep it only as long as the conversation is useful.
- Server logs. Our hosting provider may keep standard technical logs (IP address, browser type, pages requested) for security and reliability. We do not use these to identify you.
3. Third party services on this site
This site loads fonts from Google Fonts, animation libraries from the jsDelivr content delivery network, the GoatCounter analytics script, and Google Analytics. When your browser fetches those files, those providers receive your IP address as part of the normal request. No personal data of yours is sent to them by us.
Google Analytics is the one service here that stores something on your device, and it only does so if you allow it. If you do, it sets first party cookies named _ga and _ga_LPN3VNZ68H, which expire after two years and let us tell a returning visitor from a new one. Google acts as our processor for this data and may process it outside India, including in the United States, under its standard contractual clauses. You can read how Google uses data from sites that use its services, and you can opt out of Google Analytics in every browser with Google's opt out add on.
4. Our products and health data
Apex Health: Recovery Coach reads Apple Health data only with your permission and processes it on your device. Health data is never uploaded to our servers, never sold, and never used to train models. Camera frames used for meal scanning are analyzed on the device and are not stored. The complete app policy is published at Apex Health: Recovery Coach Privacy Policy and is also available inside the app.
5. What we never do
- We do not sell or rent personal data to anyone.
- We do not run third party advertising.
- We do not build profiles of you across products or websites.
6. Data retention and your rights
We keep correspondence only as long as needed. You may ask us at any time to delete emails you have sent us or to tell you what we hold about you, and we will do so unless the law requires otherwise. Depending on where you live, you may have additional rights under applicable data protection law, including India's Digital Personal Data Protection Act.
7. Children
Our website and products are not directed at children under 13, and we do not knowingly collect personal data from them.
8. Changes to this policy
If we change this policy, we will update this page and the date at the top. Material changes to a product's privacy practices will be communicated inside that product.
Questions? Write to hello@truestepsolutions.in and a human will reply.